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Tuesday, June 23, 2026

“Matches Fashion Set for Luxe Comeback Under New Ownership”

Matches Fashion, a luxury retailer, is poised for a comeback in the upcoming year after its acquisition following insolvency. The company, which collapsed in March 2024 owing over £210 million to prominent designer brands like Gucci and Anya Hindmarch, was previously under the ownership of Frasers Group. Frasers Group had purchased Matches for £52 million from Apax Partners’ subsidiary MF Intermediate Limited.

In a recent development, Joe Wilkinson and Mario Maher, the founders of the luxury shopping app Mile, have acquired Matches and its in-house brand Raey. These brands will now be part of the newly formed luxury group, Hulcan, as reported by Vogue Business.

Mario Maher expressed their commitment to preserving Matches’ legacy of curation, exclusivity, and quality products while introducing a fresh perspective. Joe Wilkinson emphasized the significance of integrating brands, media, and technology to create a future-oriented luxury ecosystem.

Matches Fashion predominantly operated online, with a few physical stores in London. Frasers Group disclosed that Matches had been running at a loss, with a reported loss of £33.5 million for the year ending January 2023. Despite efforts to stabilize the business, the management team determined that significant restructuring and continued funding beyond viability were necessary, leading to the decision to place Matches into administration.

Frasers reiterated its dedication to the luxury market and its brand partners despite the challenges faced by Matches Fashion.

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