Gen Z, the forward-thinking and fitness-focused generation, have embraced a new running trend amid the transition to colder months and vibrant autumn landscapes. Instead of their usual urban routes, they are now opting for rural “run-cations” to immerse themselves in scenic countryside views and socialize with friends.
Recent research by Airbnb and Strava reveals that a significant number of Gen Z runners are seeking a change from crowded urban settings. Around three-quarters of them have either planned or are considering a rural run-cation for their next fitness adventure.
In collaboration with Strava, Airbnb is highlighting some of the UK’s most picturesque and unforgettable running destinations this October. These locations offer not only scenic running routes but also cozy accommodations and nearby attractions. Some local bakeries even provide complimentary treats for runners to enjoy.
While nearly half of young runners still prefer city and town runs, a majority (56%) express boredom or lack of inspiration due to factors like limited views, crowded spaces, and pollution. This shift in preferences reflects a desire for new experiences and connections with both nature and community.
Many runners are eagerly anticipating or contemplating a countryside running experience to escape the hustle and bustle and reconnect with nature and fellow enthusiasts. By utilizing the Maps feature on the Strava app, runners can discover authentic running routes recommended by the Strava community and enjoy post-run indulgences at local bakeries, a favorite among 72% of runners.
Luke Impett, from Airbnb, emphasizes the importance of supporting local bakeries to not only reward runners but also foster connections with local communities. For detailed running routes in prime locations, interested individuals can visit the Strava website for more information.
Highlighted as the top five places for a run-cation on Airbnb through the Strava website, these destinations offer diverse terrains and scenic views for runners of all levels to enjoy a refreshing and fulfilling running experience.